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SEPTEMBER 2010 - DOWN MEMORY LANE ANNIVERSARY

ElderSong Publications is celebrating its 25th anniversary year in 2010. The company was started with the publication of the original first edition of Down Memory Lane in September 1985. The popular resource was revised and updated in 2005. In keeping with the book's theme, we have included some highlights from the year 1985, followed by some reminiscing and discussion questions for your group of senior adults. Enjoy the stroll down memory lane.

The second inauguration of Ronald Reagan as 40th President took place in January. Ask: What do you remember about the 1980 election between Carter and Reagan? Were you a supporter of Reagan? How did you feel about President Reagan's age - the oldest president to serve? Name Reagan's favorite candy. (Jelly beans)
New Coke is introduced to the public, but after several months on the market, it is replaced with the classic Coke. Ask: What do you recall about soda pop growing up? Did you drink Coca-Cola or Pepsi? Share memories of buying nickel Coke from a vending machine.
U.S. Route 66 is officially decommissioned as a federal highway. Ask: Did you ever take a car trip across Route 66? Tell us about your adventures going out West. Name some of your favorite roadside sights along the famous route.
Microsoft Windows 1.0 is released. Ask: What do you recall about learning to type on a manual typewriter? What do you remember about the first electric typewriters? When were you first introduced to the computer? How did you feel about the switch from typewriter to keyboard?
The new comic strip "Calvin and Hobbes" debuted in newspapers. Ask: Did you look forward to reading the Sunday "funnies"? Name some of your favorite comic strips. Were you a fan of Calvin and Hobbes?
The Nintendo entertainment system is introduced to Americans. Ask: What do you recall about the introduction of computer games? Did you ever buy your grandchildren a video game? Tell us what you remember about penny arcade games and pinball machines.
The first Air Jordan shoes from Nike went on sale. Ask: What do you recall about the legendary basketball player Michael Jordan? Did you play basketball in high school? Tell us about Chuck Taylor All-Star basketball shoes (black or white, high-top or low-top). How much would you pay for a pair of basketball shoes?
The Rock 'n' Roll Hall of Fame Museum opens in Cleveland, Ohio. Ask: What do you remember about the beginning of rock 'n' roll in the 1950s? Are you an Elvis fan? Why did teenagers like this music so much?
Yul Brynner reprised his role as the King of Siam in the musical The King and I on Broadway. Ask: Did you ever see The King and I or another musical on Broadway? What local theaters showed live dramas or musicals? Were you ever involved in community theater? What do you remember about the actor Yul Brynner? Why do you think he played The King for so long?
Sportscaster Howard Cosell retires from TV sports after 20 years with ABC. Ask: Tell us about Howard Cosell's colorful personality. Share your memories of Cosell and Monday Night Football, Muhammad Ali bouts, and the Olympic games.
Cincinnati Reds' player Pete Rose breaks Ty Cobb's All-Time Hit Record of 4,191 hits. Ask: Are you a baseball fan? Do you keep up with the records? Did you ever hear your father or grandfather talk about Ty Cobb, who held the hitting record for over 50 years? Which baseball records do you think would be the hardest to break?
Expo' 85, a World's Fair, is held in Tsukuba, Japan. Ask: Did you ever attend a world's fair? What's the experience like? What do you remember about the 1964-65 World's Fair in New York? Theme? Exhibits? Souvenirs?
First Lady Nancy Reagan appears on the January 14 cover of Time magazine, with a cover story about her growing role in the administration. Ask: What do you think should be the role of first ladies? What do you recall about Nancy Reagan's "Just Say No" drug awareness campaign? Tell us about some first ladies whom you have admired.
The cost of a U.S. postage stamp rises from $0.20 to $0.22 in February 1985. Ask: Do you remember when stamps cost two cents or three cents? How often did you go to the post office? Do you enjoy writing letters? How do you feel about e-mail replacing hand-written letters today?
The Ford Taurus is introduced to American consumers. Ask: Did you ever own a Ford auto? Share memories of the Thunderbird, Mustang, or Lincoln Continental.

Continue to look for upcoming editions of this newsletter the last week of the month. Our newsletter contains useful information to make your job working with older adults more fulfilling. In this issue, you'll find the following:

DOWN MEMORY LANE ANNIVERSARY RESOURCES

This month's newsletter features three of ElderSong's most popular resources. In the twenty-five years since its publication, the two editions of Down Memory Lane have sold nearly 12,000 copies and the book continues to be a favorite reminiscing resource among our customers. The revised and updated version, Down Memory Lane, Second Edition, incorporates sessions from the original Down Memory Lane and its 1989 sequel Moments to Remember, as well as 15 new sessions - a total of 65 themes for reminiscing and discussion. Each chapter has three sections for the topic under consideration. IN THE MOOD offers suggestions for gathering music as well as visual aids. ACTIVITIES provides short answers and trivia quizzes, guest speakers, memory sharing about an aspect of the theme, singing, hands-on activities, or listening activities. DISCUSSION stimulates further conversation and sharing of memories by participants. Sample topics: Cars, Cooking, Dating, Hair, Hobbies, Money, Pets, Relatives, School Days, Sweets, Teenagers, Vacations, Working.

Here's a look at the chapter titled "How Things Have Changed":

Discussion: What do you think have been some of the most positive changes that have taken place in the last 50 years? What kinds of changes have made you long for the "good old days"? What do you wish had stayed the same? Were the "good old days" really good? What are your hopes for the future of your children and grandchildren?

Sample songs: "Time Has Made a Change in Me," "Try to Remember," "As Time Goes By," "Memories," "Seems Like Old Times"

Sample activities: Sayings, Slang, Catalogs, Name Changes, Price Changes, Nostalgia, Movie Time

Another bestselling book title is You Be the Judge. ElderSong has published five volumes of the resource since 1996. Offer your seniors some courtroom drama by challenging them to be the judge in some provocative, real-life cases. You Be the Judge: True Stories to Jump-Start Lively Conversations, Volume 1, features 38 true stories, often decided in a court of law. You'll find controversy intermixed with humor. Read, for instance, about the woman who won the title of Miss America in 1937, only to sneak away after the pageant to avoid serving as pageant queen - should she have accepted the prizes and the crown? Each case begins with a presentation of the facts, followed by some questions to focus your group's debate. Which side should win? The real outcome of the case is then provided, along with some discussion questions for further reflection. Cases are brief and easy to follow. There is no right or wrong answer, and no one is required to remember details.

Sample cases in the first volume: Dead Judge Wins Election; An Unwilling Miss America; Baseball's Greatest Dispute; A Dangerous Dog; Why Goldfish?; Too Close for Neighbors.

Sing-Along with ElderSong, with four volumes, is our most popular line of products. "Hail! Hail! The Gang's All Here" - so why not have some hand-clapping, toe-tapping fun? The CD, Sing-Along with ElderSong, Volume 1, features recordings of 30 old songs in low, singable keys, with vocals. The set includes a large-print lyrics book (with extra books available at quantity discounts). Sing some favorites such as "School Days," "My Wild Irish Rose," "Let Me Call You Sweetheart," "Red River Valley," "Bicycle Built for Two," "Home on the Range," and "Take Me Out to the Ball Game."

MEMORY LANE TRIVIA QUIZ

The following trivia questions are taken from various chapters of the ElderSong resource, Down Memory Lane, Second Edition, a featured product for the month.

What was the name of Fanny Brice's child character? Baby Snooks
Which famous trumpet player was called "Satchmo"? Louis Armstrong
What kind of a car was Jack Benny famous for driving? A Maxwell
Which Marx brother had the big mustache? Groucho
Who was the most famous dance team of the 1930s? Fred Astaire and Ginger Rogers
On which coin is Franklin Roosevelt's face? Dime
Who was Spencer Tracy's favorite leading lady? Katharine Hepburn
Who was the Supreme Allied Commander in World War II? Dwight D. Eisenhower
Which first lady spent her White House years doing beautification projects all over the country? Lady Bird Johnson
What was Jackie Gleason's occupation on "The Honeymooners"? Bus driver

FEATURED PRODUCTS FOR SEPTEMBER - 25% off for our 25th Anniversary!

Down Memory Lane, Second Edition, - 65 sessions; 185-page book - Regularly $28.95. online sale $21.70.

You Be the Judge: True Stories to Jump-Start Lively Conversations, Volume 1, - 38 cases; 43-page book - Regularly $8.95. online sale $6.70.

Sing-Along with ElderSong, Volume 1, - 30 songs in low keys on CD with lyrics book - Regularly $15.95. online sale $11.95.

THOUGHT FOR THE MONTH

"Act as if what you do makes a difference. It does." ~ William James

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